Digital Marketing Specialist

Position: Digital Marketing Specialist
(Location: Da Nang)

Roles & Responsibilities
To developing, managing and analysing AUG digital marketing campaigns to generate leads and raise brand awareness;
To prepare reports for all digital marketing campaigns;
To develop and push out relevant content;
To benchmarking and Competitor research;
To generating new leads via social outreach; posting and sourcing from social sites (Instagram, Facebook, WeChat, LinkedIn and etc.);
To conduct keyword research and analysis for SEO and PPC/SEM campaigns;
To manage and convert leads generated;
To work with digital marketing vendors for A&P activities;
To support outstation branches as required;
To handle all AUG’s press releases and write-up;
To handles and carry out sales and marketing activities/ events such as roadshows, education fairs, presentations, direct mailing and activity logistics.
Minimum Requirements
A Bachelor’s degree-holder of Marketing, Digital/e-Marketing, Communications, Information Technology or Business from a reputable university;
With at least 2 years relevant experience gained from a PR, Advertising, or Digital Marketing agency, is an advantage;
Proficient in digital analytical platforms such as Facebook Insights, Google Analytics, and other similar tools;
Solid knowledge of Google Adwords and other paid search platforms;
With solid understanding on SEO, SEM, paid social, paid search, content promo, marketing automation, and link-building strategies;
Highly capable of creating Social Media Content & Strategy;
Experienced in identifying and validating strategic and tactical marketing objectives;
Able to thrive in a dynamic, fast-paced team environment and maintain a positive attitude under pressure;
Highly proficient in English Language;
Excellent written communication skills (U.S. & U.K. writing styles).